Loran Smith needs no introduction as most longtime UGA football fans will recognize his voice. It’s the voice that has been heard from the sidelines of UGA football for decades. The late legendary play-by-play commentator Larry Munson, used to pass the broadcast to Loran by asking, “Whattayagot, Loran?”
On this episode of 33N83W, he reflects on life in Athens in the 1960’s as a track star and Grady School student and his inspiration and path into broadcasting. As a Masters aficionado, he also reminisces about his impressive 50+ trips to the Master and authoring multiple books on the subject.
Having served as executive producer of the football coach’s television show, packager of the game radio broadcasts, host of the Mark Richt post-game locker room show, sideline reporter during the games, and current co-host of the pre-game Tailgate Show, he has bared witness to some of the greatest moments in UGA athletics.
Loran is a man who has lived a life in service of UGA, first as a track star earning both an MVP and the title of team captain in 1960, and later as Assistant Sports Information Director, Business Manager, Executive Director of the Georgia Bulldog Club, and member of the Athletic Association Development Office.
Throughout his career he has served as editor of the printed game day program and has been a prolific author having written 17 books and penning a regular column that still appears in the Athens Banner Herald.