Shell hits the road with Kaley Cuoco for a low carbon challenge By Kyle O’Brien-21 March 2019 15:07pm Energy giant Shell has teamed up with The Big Bang’s Kaley Cuoco for a five-part content series that challenges young people to reimagine their daily travel plans. ‘The Great Travel Hack’ is an integrated, digital-first campaign that...

In the Race for Content, Hollywood Is Buying Up Hit Podcasts By Jaclyn Peiser The film mogul Darryl F. Zanuck was among the skeptics in the years before networks started broadcasting shows seven nights a week. “Television won’t be able to hold on to any market it captures after the first six months,” he infamously predicted....

Everybody Makes Podcasts. Can Anyone Make Them Profitable? The industry generates a lot of enthusiasm and little revenue, but that could be changing. By Gerry Smith About a decade ago, Hank and John Green, fraternal YouTube stars, founded VidCon, an annual convention in Anaheim, Calif., that celebrates online video auteurs and their screaming teenage fans. As...

How Podcasts Learned to Speak The once useless-seeming medium that became essential. By Adam Sternbergh When you first heard about podcasts, do you remember how excited you weren’t? Do you recall the first person who said, “Did you know you can now download audio files of people talking?” To which you might have replied, “Talking about...