In a world where trust is a commodity on the decline, is it a surprise
that even poll results are questionable? Well, as Brent Buchanan, the
brilliant CEO & Founder of Cygnal and one of the trustworthy leaders in
polling, reveals in this interview, it is critically important to obtain
a true representative sample of the people if you want to obtain
reliable data. Brent discusses the multiple channel polling strategy
deployed by Cygnal to assure a quality and believable poll. In short,
if you want bad results, just call landlines and cell phones! Or ask
the wrong questions with intentional bias in mind before you even start
You’ll also hear Brent discuss a key issue regarding mail-in voting: the
problem isn’t mail-in voting; the disaster ahead is the lack of
preparation for the volume of mail-in votes that might be coming. Brent
also shares a few surprises he’s thought of for the November season!
To stay in touch and up to date on the battle for values, rights, and
voting integrity, visit truethevote.org.